{"title":"E45 Skincare","description":"\u003cp\u003eE45 is one of the UK and Ireland’s most trusted skincare brands, recommended by dermatologists and pharmacists for over 60 years. Specially formulated for dry, sensitive, and eczema-prone skin, E45 products are clinically proven to moisturise, soothe, and protect — making them a staple in homes and hospitals alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturisers \u0026amp; Creams\u003c\/strong\u003e – intensive hydration for dry to very dry skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eItch Relief\u003c\/strong\u003e – fast-acting formulas to calm irritated, itchy skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWash \u0026amp; Bath\u003c\/strong\u003e – soap-free cleansers gentle enough for daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Protection\u003c\/strong\u003e – SPF formulas for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"e45-moisturising-lotion","title":"E45 Moisturising Lotion","description":"\u003cp id=\"isPasted\"\u003e\u003cspan style=\"font-size:16px;\"\u003eE45 Lotion is light, unperfumed and can be used all over your body, face and hands to give long-lasting care for dry and sensitive skin. Suitable for daily use, E45 Lotion visibly reduces redness and improves extremely dry, irritable skin in just 2 weeks. The gentle formulation can even be used on sensitive skin. E45 Lotion is suitable for the whole be used on sensitive skin. E45 Lotion is suitable for the whole family, including babies over 3 months.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli style=\"font-size:16px;\"\u003eStraightforward skincare\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003eReduces roughness and flaking caused by dry \u0026amp; itchy skin\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003eDermatologically tested\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003eColour \u0026amp; Perfume free\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013015347544,"sku":"7350087736600","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-lotion-200ml.jpg?v=1775035157"},{"product_id":"e45-itch-relief-gel","title":"E45 Itch Relief Gel","description":"\u003cp id=\"isPasted\"\u003e\u003cspan style=\"font-size:16px;\"\u003eSoothes, cools and calms dry, itchy and irritated skin:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eFormulated with Glycerin, to moisturise, soothe and heal skin, and Vitamin B5 to help attract and retain moisture\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eLightweight, gel texture, easily absorbed with no rubbing required\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003ePerfume and allergen free. Suitable to use on body, face and hands and safe for the whole family.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eSimply squeeze gel into palm and apply softly to the affected skin area without rubbing. Use as frequently as needed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eFor added cooling relief, store in the fridge. For additional moisturisation, use in conjunction with an emollient.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013125415256,"sku":"7350087737003","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/itch-relief-2_a496ac1b-3b9f-4720-8d7d-9c4e269b506e.jpg?v=1775035631"},{"product_id":"e45-lotion-spray","title":"E45 Lotion Spray","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eE45 Lotion Spray is a convenient, easy-to-use skincare product designed to provide fast and effective hydration for dry or sensitive skin. It’s part of the well-known E45 range, which is known for its gentle, dermatologically tested formulas. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eSpray Application:\u003c\/strong\u003e The unique spray format makes it easy to apply the lotion to larger areas of the body, and it’s ideal for those who want a quick, mess-free application. The spray is especially useful for hard-to-reach areas or when you’re in a hurry.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eNon-Greasy:\u003c\/strong\u003e The lotion is fast-absorbing and non-greasy, leaving your skin feeling moisturized without any sticky or heavy residue.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eHydrating Formula: \u003c\/strong\u003eE45 Lotion Spray is designed to provide instant hydration to dry skin. The lotion contains ingredients that help lock moisture into the skin, improving softness and reducing dryness.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eDermatologically Tested:\u003c\/strong\u003e The product has been tested by dermatologists and is often recommended by healthcare professionals for its gentle, effective formula.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Like other E45 products, the lotion is suitable for sensitive skin and is often recommended for conditions like eczema, psoriasis, or general dry skin. It is free from artificial fragrances, making it less likely to irritate sensitive skin.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013212807512,"sku":"7350087736389","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/lotion2_6a5cdc3f-f2a5-4915-955c-6f473b2741db.jpg?v=1775035889"},{"product_id":"e45-hydrating-moisturiser-for-the-face","title":"E45 Hydrating Moisturiser for the Face","description":"\u003cp id=\"isPasted\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size:16px;\"\u003eFast-absorbing and non-greasy \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size:16px;\"\u003eface moisturiser for dry and sensitive skin. Also suitable for eczema-prone skin.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eE45 Face Care Hydrating Moisturiser\u003c\/strong\u003e has been dermatologically tested for dry and sensitive skin on the face. Our gentle formulation is also suitable for those \u003cstrong\u003eprone to eczema.\u003c\/strong\u003e E45 Face Care Hydrating Moisturiser improves the skin’s natural barrier for long lasting hydration throughout the day. Strengthening the barrier helps to protect the skin from external factors that can further dry out the skin, such as cold climates. Our non-greasy moisturiser will soothe and soften the skin, rehydrating the outer skin layer and helping to lock in moisture.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eFast-absorbing and non-greasy moisturiser\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eLightweight and easy to apply\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eImproves the skin’s natural barrier for all-day hydration\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eFree from fragrance and dermatologically tested for dry, sensitive skin\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eAlso suitable for eczema-prone skin\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eApply daily for a clean face and neck. For best results, prepare your skin first with E45 Face Foaming Cleanser.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eAqua, Caprylic\/Capric Triglyceride, Cetearyl Alcohol, Polyglyceryl-3 Rice Branate, Propanediol, Coco-Caprylate\/Caprate, Butyrospermum Parkii Butter, Prunus Amygdalus Dulcis Oil, Benzyl Alcohol, Cetearyl Glucoside, Polyglyceryl-10 Eicosanedioate\/Tetradecanedioate, Betaine, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Simmondsia Chinensis Seed Oil, Glycerin, Decyl Glucoside, Tocopheryl Acetate, Dehydroacetic Acid, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Polyglutamic Acid, 1,2-Hexanediol, Caprylyl Glycol.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eALLERGY INFORMATION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eE45 Face Care Hydrating Moisturiser is free from fragrance and dermatologically tested on dry, sensitive skin. If you have sensitive skin, or if you’re worried about allergic reactions, we recommend doing a patch test first. Patch testing involves applying a small amount of product to the skin and leaving it on to see if a reaction develops.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013215330648,"sku":"7350087736891","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-hydrating-moisturiser_1647b8dc-e6fa-4771-aa06-3ec5ad7eff3f.jpg?v=1775035895"},{"product_id":"e45-daily-protect-face-moisturiser-spf-30","title":"E45 Daily Protect Face Moisturiser SPF 30","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe E45 Daily Protect Face Moisturiser SPF 30 is a skincare product designed to provide both hydration and sun protection. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli id=\"isPasted\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eSPF 30:\u003c\/strong\u003e Provides broad-spectrum protection against UVA and UVB rays, which helps reduce the risk of sunburn and skin damage caused by sun exposure.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eMoisturizing: \u003c\/strong\u003eIt helps keep your skin hydrated throughout the day, which is essential for maintaining a healthy skin barrier.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eDaily Use:\u003c\/strong\u003e It’s designed for daily use and can be applied as part of your regular skincare routine to protect your skin from environmental factors, such as pollution and sun exposure\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eNon-Greasy:\u003c\/strong\u003e Often, E45 products are lightweight and non-greasy, leaving a comfortable finish on the skin.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eSuitable for Sensitive Skin:\u003c\/strong\u003e E45 is known for its gentle formulas, and this moisturizer is no exception. It's typically formulated to be safe for sensitive skin, making it a good option for those prone to irritation.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013215986008,"sku":"7350087738048","price":16.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-spf_e2c75175-fdba-480b-adb2-e8de9329ad98.jpg?v=1775035898"},{"product_id":"e45-face-night-cream","title":"E45 Face Night Cream","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe E45 Face Night Cream is a moisturizing treatment designed specifically for use overnight. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eGentle Formula: \u003c\/strong\u003eLike other E45 products, it's designed to be gentle on the skin, making it a good option for those with sensitive skin or conditions like eczema or dermatitis.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e: This night cream is formulated to provide intense hydration, helping to replenish and nourish the skin while you sleep. It's ideal for dry or sensitive skin.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eRestores Skin Barrier:\u003c\/strong\u003e It helps to restore and maintain the skin's natural moisture barrier, which can be compromised during the day due to environmental factors.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eFragrance-Free:\u003c\/strong\u003e It's often fragrance-free, making it suitable for people who are sensitive to scents or who have fragrance allergies.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eNon-Greasy Texture:\u003c\/strong\u003e E45 Face Night Cream tends to have a lightweight, non-greasy texture, which makes it comfortable to wear overnight without feeling heavy or sticky.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013216117080,"sku":"7350087738055","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-night2_682f1952-a092-4bad-976b-54b05062d556.jpg?v=1775035899"},{"product_id":"e45-hydrating-face-serum","title":"E45 Hydrating Face Serum","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe E45 Hydrating Face Serum is a skincare product designed to provide deep moisture and hydration to the skin. It's part of E45’s range of products formulated for sensitive skin and is especially beneficial for dry or dehydrated skin types.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eGentle and Suitable for Sensitive Skin:\u003c\/strong\u003e E45 products are known for being gentle, and this serum is no exception. It is designed to be safe for sensitive skin, making it a great choice for those with conditions like eczema, rosacea, or general skin irritation.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e The serum is specifically formulated to deeply hydrate the skin, helping to restore moisture and lock it in for a plumper, more youthful appearance. It works well for dry, flaky, or tight-feeling skin.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eNon-Greasy Formula\u003c\/strong\u003e: Despite its moisturizing properties, the E45 Hydrating Face Serum is lightweight and absorbs quickly into the skin without leaving a greasy or sticky residue, making it ideal for use both in the morning and evening.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eLightweight Texture: \u003c\/strong\u003eThe serum’s texture is lightweight, allowing it to be easily layered with other skincare products, such as moisturizers or sunscreens, without feeling heavy or clogged.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eEnhances Skin Barrier:\u003c\/strong\u003e By providing long-lasting hydration, it helps to improve the skin's natural moisture barrier, making your skin more resilient against external irritants and environmental stressors.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013216313688,"sku":"7350087738062","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-serum-2_c7ce7e1a-e216-4cc1-8a15-f08fe7779b66.jpg?v=1775035900"},{"product_id":"e45-hydrating-lotion","title":"E45 Hydrating Lotion","description":"\u003cp\u003eA lightweight, fast-absorbing moisturiser that locks in moisture for up to 24 hours and helps restore the skin's natural barrier. Fragrance-free and gentle enough for sensitive skin, eczema, dermatitis, and psoriasis — suitable for daily use on face and body.\u003c\/p\u003e\n\u003cp\u003e✓ Up to 24-Hour Hydration   ✓ Fragrance-Free   ✓ Suitable for Eczema, Dermatitis \u0026amp; Psoriasis   ✓ Helps Restore Skin's Natural Barrier   ✓ Non-Greasy, Fast-Absorbing\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLocks in moisture for up to 24 hours — not just immediate surface relief\u003c\/li\u003e\n\u003cli\u003eHelps restore and maintain the skin's natural moisture barrier over time\u003c\/li\u003e\n\u003cli\u003eFragrance-free, formulated to minimise irritation risk\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy texture — absorbs quickly, comfortable for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin, eczema, dermatitis, and psoriasis\u003c\/li\u003e\n\u003cli\u003eSuitable for use on face and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy the Skin Barrier Matters\u003c\/h2\u003e\n\u003cp\u003eDry, irritated skin is often a sign that the skin's natural protective barrier has been compromised — allowing moisture to escape and making skin more vulnerable to irritants. E45 Hydrating Lotion helps support this barrier consistently, which is particularly relevant for anyone whose skin is exposed to frequent washing, central heating, or cold weather.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eUse daily, or as often as needed, to maintain hydration throughout the day.\u003c\/li\u003e\n\u003cli\u003eFor best results, apply after washing hands or showering to replenish moisture lost during cleansing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWho Can Use It?\u003c\/h2\u003e\n\u003cp\u003eSuitable for adults and the wider family with dry or sensitive skin, including those managing eczema, dermatitis, or psoriasis. Speak to your pharmacist if:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSkin symptoms are severe, widespread, or not improving with regular use\u003c\/li\u003e\n\u003cli\u003eYou notice signs of infection (increased redness, warmth, swelling, or weeping)\u003c\/li\u003e\n\u003cli\u003eYou experience any irritation or sensitivity after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePharmacist's Note\u003c\/h2\u003e\n\u003cp\u003eWhat I like about this one is the focus on the skin barrier, not just surface hydration. A lot of dry skin complaints — especially in people who wash their hands a lot for work, or anyone dealing with eczema — come down to a damaged moisture barrier rather than just 'dry skin' in the simple sense. Using a fragrance-free lotion like this consistently, ideally straight after washing or showering, makes a genuine difference over time rather than just providing short-term relief.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e— Anne Harty, Ballyduff Pharmacy\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIngredients\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAqua, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, Sodium Cetearyl Sulfate, Carbomer, Methylparaben, Propylparaben, Sodium Hydroxide\u003c\/em\u003e\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013216444760,"sku":"7350087736440","price":8.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-hydrating-lotion-2_2086d937-b604-42c5-83b6-4c6b2d8c880e.jpg?v=1775035900"},{"product_id":"e45-cream-jar-125g","title":"E45 Cream Jar 125g","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eE45 is a well-known brand, and their E45 Cream is commonly used to treat dry and sensitive skin. The 125g jar typically contains a soothing, emollient cream that helps moisturize, protect, and restore the skin's natural barrier. It's often recommended for conditions like eczema, dermatitis, and other dry skin issues.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli id=\"isPasted\" style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eSensitive Skin-Friendly: \u003c\/strong\u003eThe cream is dermatologically tested and free from fragrances, colors, and other potential irritants, making it a great option for those with sensitive skin.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eMoisturizing:\u003c\/strong\u003e E45 Cream is formulated to provide intense hydration, helping to keep skin soft, smooth, and moisturized. It's suitable for daily use to help prevent dry skin.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eNon-Greasy Formula:\u003c\/strong\u003e Despite being highly moisturizing, E45 Cream has a non-greasy, easily absorbed texture that makes it comfortable for daily use.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e It can be used to treat a range of skin conditions like eczema, dermatitis, psoriasis, and other dry skin issues. It’s also used to soothe and repair chapped or cracked skin.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013216837976,"sku":"7350087736709","price":8.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-cream-jar-2_06da9dfe-b6f9-4a77-b62b-5b08ef7d40af.jpg?v=1775035902"},{"product_id":"e45-cream-pump-dispenser-500g","title":"E45 Cream Pump Dispenser 500g","description":"\u003cp\u003eThe trusted \u003cstrong\u003eE45 Cream\u003c\/strong\u003e in a generous \u003cstrong\u003e500g pump dispenser\u003c\/strong\u003e — ideal for frequent use, larger areas of dry skin, or the whole family. The no-mess pump makes application hygienic and easy, delivering the same clinically proven E45 formula that has been soothing dry, sensitive and eczema-prone skin for decades.\u003c\/p\u003e\u003cp\u003eDermatologically tested, fragrance-free and suitable for the whole family including children and babies over 12 months.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e500g pump dispenser — great value, hygienic and mess-free\u003c\/li\u003e\r\n\u003cli\u003eDeeply moisturises and locks in hydration for dry and very dry skin\u003c\/li\u003e\r\n\u003cli\u003eSoothes and manages eczema, dermatitis, psoriasis and dry skin conditions\u003c\/li\u003e\r\n\u003cli\u003eFragrance-free, colour-free and dermatologically tested\u003c\/li\u003e\r\n\u003cli\u003eSuitable for sensitive skin, the whole family and babies over 12 months\u003c\/li\u003e\r\n\u003cli\u003eIdeal for daily use and long-term skin care\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply to dry or affected areas of skin as often as required. Suitable for face and body. For best results, use regularly as part of your daily skincare routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eActive Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnhydrous Lanolin, Light Liquid Paraffin, White Soft Paraffin.\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013217034584,"sku":"7350087736716","price":19.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-cream-500g-2_4d0c74c0-ea0c-49c0-a676-f6ebd530a58b.jpg?v=1775035904"},{"product_id":"e45-emollient-shower-cream","title":"E45 Emollient Shower Cream","description":"\u003cp\u003e\u003cstrong\u003eE45 Emollient Shower Cream\u003c\/strong\u003e is a gentle, hydrating shower cream specially formulated for dry, sensitive and eczema-prone skin. Unlike regular shower gels, it moisturises while cleansing — replenishing the skin's natural moisture barrier and leaving skin soft, calm and hydrated after every shower.\u003c\/p\u003e\u003cp\u003eFragrance-free, dermatologically tested and suitable for the whole family including babies over 12 months.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003eMoisturises while cleansing — replenishes the skin's natural moisture barrier\u003c\/li\u003e\r\n\u003cli\u003eSoothes dry, itchy skin and reduces discomfort from eczema and dermatitis\u003c\/li\u003e\r\n\u003cli\u003eFragrance-free, colour-free and free from harsh chemicals\u003c\/li\u003e\r\n\u003cli\u003eDermatologically tested — suitable for sensitive and eczema-prone skin\u003c\/li\u003e\r\n\u003cli\u003eMild and non-irritating — safe for the whole family including babies over 12 months\u003c\/li\u003e\r\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply to wet skin in the shower, massage gently and rinse thoroughly. Suitable for face and body. Use daily as a soap substitute.\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013217165656,"sku":"7350087736266","price":7.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-shower-cream-2_67bbc3f1-46cc-4161-8521-0cc67b8a02d8.jpg?v=1775035904"},{"product_id":"e45-emollient-wash-cream","title":"E45 Emollient Wash Cream","description":"\u003cp\u003e\u003cstrong\u003eE45 Emollient Wash Cream\u003c\/strong\u003e is a gentle, soap-free cleansing cream specially formulated for dry, sensitive and eczema-prone skin. Unlike regular soaps and shower gels which can strip the skin's natural oils, this emollient-rich formula cleanses while maintaining the skin's moisture balance — leaving it soft, hydrated and soothed.\u003c\/p\u003e\u003cp\u003eFragrance-free, non-irritating and suitable for everyday use on face and body.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoap-free — cleanses without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eMoisturises while cleansing — replenishes the skin's natural oils\u003c\/li\u003e\n\u003cli\u003eSoothes eczema, dermatitis and psoriasis-prone skin\u003c\/li\u003e\n\u003cli\u003eFragrance-free and free from harsh chemicals\u003c\/li\u003e\n\u003cli\u003eNon-irritating — gentle enough for regular daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for very sensitive and compromised skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply to wet skin, massage gently and rinse thoroughly with water. Suitable for use in bath or shower. Use daily as a soap substitute.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAqua, Petrolatum, Isopropyl Palmitate, Octyldodecanol, Sorbitan Stearate, Paraffinum Liquidum, Polysorbate 60, Glycerin, Butylene Glycol, Poloxamer 407, Chlorhexidine Digluconate, Acetic Acid, BHT.\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013217231192,"sku":"7350087736310","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-wash-cream-2_ac7fb595-1a04-4c6c-b2d0-8502d7bfbb08.jpg?v=1775035905"},{"product_id":"e45-junior-bath-milk","title":"E45 Junior Bath Milk","description":"\u003cp\u003e\u003cstrong\u003eE45 Junior Bath Milk\u003c\/strong\u003e is a gentle, soothing bath product specially designed for the delicate skin of babies and children, particularly those prone to dryness, eczema or dermatitis. Added to warm bath water, it creates a milky, moisturising bath that soothes irritated skin without foaming — unlike regular bubble baths or soaps which can strip the skin's natural oils.\u003c\/p\u003e\u003cp\u003eFragrance-free, hypoallergenic and dermatologically tested. Safe for babies from 3 months and suitable for everyday use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003eSoothes and relieves itching, dryness and discomfort from eczema and dermatitis\u003c\/li\u003e\r\n\u003cli\u003eLocks in moisture during bath time — leaves skin soft and hydrated\u003c\/li\u003e\r\n\u003cli\u003eCreates a milky, non-foaming bath — more moisturising than standard bubble bath\u003c\/li\u003e\r\n\u003cli\u003eFragrance-free and hypoallergenic — safe for sensitive and problematic skin\u003c\/li\u003e\r\n\u003cli\u003eDermatologically tested — suitable for babies from 3 months\u003c\/li\u003e\r\n\u003cli\u003eGentle enough for everyday use\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAdd to warm bath water and swirl to disperse. Bathe as normal. Pat skin dry gently after bathing. Suitable for everyday use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteth-20, Hypoallergenic Anhydrous Lanolin (Medilanr), Phenoxyethanol, Methylparaben, Hydroxycellulose, Carbomer, Propylparaben, Sodium Hydroxide, BHT.\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013217296728,"sku":"7350087736273","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-bath-foam-3_93a3a3ad-b7fe-4c06-9e63-601440f687eb.jpg?v=1775035906"},{"product_id":"e45-moisturising-lotion-500ml","title":"E45 Moisturising Lotion 500ml","description":"\u003cp\u003eA gentle, fragrance-free lotion that hydrates, soothes, and protects dry and sensitive skin for the whole family, from babies aged 3 months and up. Dermatologically tested and suitable for daily use on skin prone to eczema, dermatitis, or psoriasis.\u003c\/p\u003e\n\u003cp\u003e✓ Dermatologically Tested   ✓ Fragrance-Free   ✓ Suitable for Babies 3 Months+   ✓ Eczema, Dermatitis \u0026amp; Psoriasis Friendly   ✓ Non-Greasy Formula\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrating — restores moisture and helps prevent dry or cracked skin\u003c\/li\u003e\n\u003cli\u003eSoothes and relieves the discomfort of dry, tight, and itchy skin\u003c\/li\u003e\n\u003cli\u003eLight, fast-absorbing texture — no oily residue, comfortable for daily use on face and body\u003c\/li\u003e\n\u003cli\u003eFree from fragrances, preservatives, and colours — well tolerated even on babies' skin\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family: babies (3 months+), children, and adults\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply liberally to clean, dry skin as often as needed throughout the day.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFor best results, apply after bathing or showering while skin is still slightly damp — this helps lock in moisture.\u003c\/li\u003e\n\u003cli\u003eFor babies and children over 3 months: apply in the same way, using a smaller amount as needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWho Can Use E45?\u003c\/h2\u003e\n\u003cp\u003eSuitable for the whole family — babies aged 3 months and over, children, and adults. Speak to your pharmacist if:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSymptoms of eczema, dermatitis, or psoriasis are severe, widespread, or not improving\u003c\/li\u003e\n\u003cli\u003eSkin shows signs of infection (increased redness, warmth, swelling, or weeping)\u003c\/li\u003e\n\u003cli\u003eYou notice any irritation or sensitivity reaction after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePharmacist's Note\u003c\/h2\u003e\n\u003cp\u003eE45 is one of the most reliable everyday moisturisers we recommend, particularly for families managing eczema or generally dry, sensitive skin. Because it's fragrance-free and free from preservatives and colours, it tends to be very well tolerated, even on babies' skin. The key with any emollient like this is consistency — applying regularly, ideally just after a bath or shower while the skin is still a little damp, makes a real difference to how well it locks in moisture. \u003cem\u003eAnne Harty, Ballyduff Pharmacy\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eAqua, petrolatum, isopropyl palmitate, paraffinum liquidum, glyceryl stearate, ceteth-20, hypoallergenic anhydrous lanolin (Medilan®), phenoxyethanol, methylparaben, hydroxyethylcellulose, carbomer, propylparaben, sodium hydroxide, BHT.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan babies use E45 Moisturising Lotion?\u003c\/strong\u003e\u003cbr\u003eYes — safe for babies and children over 3 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for eczema and psoriasis?\u003c\/strong\u003e\u003cbr\u003eYes. If symptoms are severe or not improving, speak to your pharmacist or GP.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain fragrance?\u003c\/strong\u003e\u003cbr\u003eNo — it's also free from preservatives and colours, making it suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on my face?\u003c\/strong\u003e\u003cbr\u003eYes, suitable for both face and body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it leave a greasy residue?\u003c\/strong\u003e\u003cbr\u003eNo — the light texture absorbs quickly without any oily residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I use it?\u003c\/strong\u003e\u003cbr\u003eAs often as needed throughout the day. Suitable for daily, ongoing use.\u003c\/p\u003e","brand":"E45 Skincare","offers":[{"title":"Default Title","offer_id":57013217395032,"sku":"7350087736617","price":10.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/e45-lotion-2_0561dabc-84fa-45df-b8f8-0c198053f082.jpg?v=1775035906"}],"url":"https:\/\/ballyduffpharmacy.com\/collections\/e45-skincare.oembed","provider":"Ballyduff Pharmacy","version":"1.0","type":"link"}