{"title":"Men's Haircare","description":"\u003cp\u003eShop the latest luxury hair products, treatments, and styling essentials from top professional hair care brands.\u003c\/p\u003e\n\u003cp\u003eAchieve healthy, shiny hair with our luxurious selection of shampoos, conditioners, masks, and oils. Keep your tresses fresh with a variety of dry shampoos, brushes, styling powders, dyes, and root touch-ups.\u003c\/p\u003e\n\u003cp\u003eDiscover top hair care brands like Olaplex, The Belle Brush, Alfa parf, Aussie, and many more.\u003c\/p\u003e","products":[{"product_id":"olaplex-no-5-bond-mainteance-conditioner","title":"Olaplex No. 5 Bond Mainteance Conditioner","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eOlaplex No 5 is a daily conditioner that deeply hydrates and strengthens hair as well as repairing shattered hair bonds in between your salon visits so you can carry on maintaining your favourite hair colour and style without the worry of damaging your hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":57012901085528,"sku":"0896364002763","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/olaplex-no-5-conditioner_430ea153-4c7a-496b-968c-f349c70b8892.jpg?v=1775033574"},{"product_id":"alfaparf-keratin-therapy-shampoo","title":"Alfaparf Keratin Therapy Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eAlfaparf Keratin Therapy Shampoo is a professional-grade shampoo designed to restore and strengthen hair that has been damaged, particularly by chemical treatments like coloring, straightening, or excessive heat styling. It is part of the Alfaparf Milano Keratin Therapy line, which is specifically formulated to treat and maintain hair that needs extra care and nourishment.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eKey Features \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eRepairs Damaged Hair: It works to restore damaged, dry, and over-processed hair by replenishing essential nutrients. It helps to make hair feel softer and more manageable.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eMoisturizing: It deeply hydrates the hair, providing moisture to dry strands and leaving the hair feeling smooth and nourished without weighing it down.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eKeratin Infusion: The shampoo is enriched with keratin, which helps to rebuild the hair structure, improving its strength and resilience. Keratin helps to smooth the hair, reduce frizz, and enhance shine.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eColor Safe: It's suitable for color-treated hair, helping to maintain the vibrancy of color while providing the necessary repair and protection.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013201011032,"sku":"8022297141428","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/keratin4_bb0adf98-f933-4af2-8c85-59bea1bdfd78.jpg?v=1775035844"},{"product_id":"alfaparf-moisture-nutritive-essential-oil","title":"Alfaparf Moisture Nutritive Essential Oil","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eAlfaparf Moisture Nutritive Essential Oil is a hair care product designed to hydrate and nourish dry, damaged hair. It's part of the Alfaparf Milano brand which is known for producing professional-quality hair care products. This essential oil helps restore moisture, smooths the hair, and provides a shiny, healthy appearance.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eProtects from damage: It can help protect the hair from further damage caused by styling tools, UV rays, or environmental factors.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eNourishment: The oil provides essential nutrients to the hair, promoting softness and health.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eSmoothness and shine: It leaves the hair feeling smooth, without weighing it down, and imparts a glossy, shiny finish.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013205467480,"sku":"8022297035123","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/essential-2_56bdc5b7-b70e-456e-aac5-82b78c0533da.jpg?v=1775035866"},{"product_id":"alfaparf-diamond-illuminating-shampoo-1000ml","title":"Alfaparf Diamond Illuminating Shampoo 1000ml","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe Alfaparf Milano Semi di Lino Diamond Illuminating Shampoo (1000ml) is a premium, sulfate-free shampoo designed to provide intense shine and nourishment to normal hair. Enriched with a blend of active ingredients, it aims to cleanse gently while enhancing hair's luminosity and protecting its color.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eProtects Hair:\u003c\/strong\u003e Features Urban Defence Pro for anti-pollution protection, Color Fix Complex with UV filters and antioxidants to prolong color, and Shine Fix Complex for 24-hour illuminating power.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eGently Cleanses: \u003c\/strong\u003eEffectively removes impurities without stripping natural oils.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eShine Fix Complex:\u003c\/strong\u003e Provides up to 24 hours of luminous shine from root to tip.\u003c\/li\u003e\r\n\u003cli style=\"font-size:16px;\"\u003e\r\n\u003cstrong\u003eFree from Sulfates and Parabens:\u003c\/strong\u003e Suitable for frequent use and color-treated hair.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013222113624,"sku":"8022297064949","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/diamond1000ml_244e4085-222a-44b0-ab91-ef8912384ef5.jpg?v=1775035920"},{"product_id":"alfaparf-moisture-nutritive-detangling-fluid","title":"Alfaparf Moisture Nutritive Detangling Fluid","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe Alfaparf Semi di Lino Moisture Nutritive Detangling Fluid is a leave-in treatment designed for dry hair. It hydrates, nourishes, and softens hair, making it easier to detangle without weighing it down. The formula includes Nutri-Sugars for moisture, Shine Fix Complex for enhanced shine, and Color Fix Complex for UV and antioxidant protection, which helps maintain hair color. Additionally, it offers thermal protection up to 230°C and is vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eDetangling: \u003c\/strong\u003eFacilitates easy combing and reduces hair breakage.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eHydration \u0026amp; Nourishment:\u003c\/strong\u003e Restores moisture to dry hair.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eShine \u0026amp; Softness:\u003c\/strong\u003e Enhances hair's natural shine and softness\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e125ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013222375768,"sku":"8022297152530","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/detang_c09c88c8-9515-4d5b-8734-c6c544e681ee.jpg?v=1775035921"},{"product_id":"olaplex-no-4d-clean-detox-dry-shampoo","title":"Olaplex No.4D Clean Detox Dry Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe Olaplex No.4D Clean Volume Detox Dry Shampoo is a lightweight, residue-free dry shampoo designed to refresh hair between washes. It utilizes rice starch for oil absorption and includes skincare-inspired ingredients like rambutan seed extract to neutralize odors and pollutants. 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It provides continuous moisture, improves manageability, and enhances softness and shine, making it ideal for daily use to keep your hair looking and feeling healthy and vibrant throughout the day.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eIntense Hydration:\u003c\/strong\u003e Provides deep and long-lasting moisture to dry hair.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eNourishment:\u003c\/strong\u003e Enriched with essential nutrients to restore hair health and vitality.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eSoftness and Smoothness:\u003c\/strong\u003e Leaves hair soft, smooth, and silky to the touch.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eManageability:\u003c\/strong\u003e Improves hair manageability, making it easier to style.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eShine:\u003c\/strong\u003e Enhances natural shine, giving hair a healthy, radiant appearance.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eProtection:\u003c\/strong\u003e Shields hair from environmental stressors and damage.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013223096664,"sku":"8022297064307","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/leave-in-con_96f380d0-2f9f-4484-8e33-a7ec4f249208.jpg?v=1775035923"},{"product_id":"alfaparf-il-salone-keratin-shampoo","title":"Alfaparf IL Salone Keratin Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eThe Alfaparf Milano Il Salone Milano Keratin shampoo is formulated specifically to strengthen damaged and weakened hair. This professional shampoo provides a gentle cleanse while helping to prevent further weakening of the hair structure. The result is stronger, shinier and more resilient hair.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cstrong\u003eKey Features \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eIdeal for damaged and weakened hair\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eRepairs the hair fibre and helps to prevent its weakening\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eStrenght and anti-frizz formula\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size:16px;\"\u003eFree From: Petrolatum, Mineral Oils, Silicones, Paraffins and Sulfates\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e500ml \u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf Haircare","offers":[{"title":"Default Title","offer_id":57013264154968,"sku":"8022297168838","price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/il-salone-shampoo-2_7eeeaaef-4fca-4897-831d-5ba3ecf06b7d.jpg?v=1775036080"},{"product_id":"alfaparf-keratin-therapy-conditioner","title":"Alfaparf Keratin Therapy Conditioner","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eRestore, smooth, and strengthen your hair with Alfaparf Keratin Therapy Conditioner a luxurious, professional-grade formula designed to deeply nourish and repair damaged, frizzy, or chemically treated hair. 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