{"product_id":"colgate-max-white-purple-reveal-toothpaste","title":"Colgate Max White Purple Reveal Toothpaste","description":"\u003cp\u003eColgate Max White Purple Reveal Toothpaste is a daily fluoride toothpaste that combines surface-stain removal with purple colour-correcting technology for an instantly brighter-looking smile. Inspired by the colour principles used in purple shampoos, its purple pigments temporarily counteract yellow tones, while regular brushing helps remove stains caused by food and drink. It is enamel-safe for daily use and contains 1450ppm fluoride for everyday cavity protection.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProvides an instant whitening effect by optically correcting yellow tones.\u003c\/li\u003e\n\u003cli\u003ePurple colour-correcting technology makes teeth appear brighter after brushing.\u003c\/li\u003e\n\u003cli\u003eClinically proven to remove up to 100% of surface stains after two weeks of use.\u003c\/li\u003e\n\u003cli\u003eHelps defend against future discolouration.\u003c\/li\u003e\n\u003cli\u003eEnamel-safe for everyday brushing.\u003c\/li\u003e\n\u003cli\u003eContains 1450ppm fluoride for cavity protection.\u003c\/li\u003e\n\u003cli\u003eHelps clean and polish teeth.\u003c\/li\u003e\n\u003cli\u003eRefreshing mint flavour.\u003c\/li\u003e\n\u003cli\u003eSuitable for adults and children aged 7 years and over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow Purple Reveal Works\u003c\/h2\u003e\n\u003cp\u003eThe purple toothpaste uses optical colour correction rather than permanently bleaching the teeth. Purple sits opposite yellow in colour theory, so the pigments temporarily neutralise the appearance of yellow tones on the tooth surface. This creates an immediate brighter and whiter-looking effect, but this instant effect is temporary.\u003c\/p\u003e\n\u003cp\u003eAlongside the optical effect, Hydrated Silica helps clean and polish away surface staining. With continued brushing, Colgate states that the formula can remove up to 100% of surface stains after two weeks. It will not change the underlying natural colour of the tooth in the same way as peroxide-based professional bleaching.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSodium Fluoride - 1450ppm fluoride: Strengthens enamel and helps protect against tooth decay and cavities.\u003c\/li\u003e\n\u003cli\u003eHydrated Silica: A mild abrasive that helps clean and polish teeth and remove external surface stains.\u003c\/li\u003e\n\u003cli\u003eTetrasodium Pyrophosphate: Helps control deposits on the teeth and contributes to the toothpaste's stain-defence system.\u003c\/li\u003e\n\u003cli\u003ePurple and Blue Colour Pigments: Provide the optical colour-correcting effect that temporarily counteracts yellow tones.\u003c\/li\u003e\n\u003cli\u003eMenthol and Spearmint Oil: Give the toothpaste its fresh, cooling mint flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eBrush thoroughly at least twice a day, or as directed by a dentist or dental professional. Brush all tooth surfaces before spitting out the toothpaste.\u003c\/p\u003e\n\u003cp\u003eThe product is not for children under 7 years old. Because the purple pigments may stain certain materials, rinse away any splashes thoroughly with water.\u003c\/p\u003e\n\u003ch2\u003eFull Ingredient List\u003c\/h2\u003e\n\u003cp\u003eAqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Anethole, Beta-Caryophyllene, Carvone, Eugenol, Limonene, Mentha Viridis Leaf Oil, Menthol, CI 17200, CI 42090, CI 73360, CI 74160.\u003c\/p\u003e\n\u003cp\u003eContains Sodium Fluoride - Total Fluoride Content: 1450ppm.\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":58466639741272,"sku":"8718951540002","price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/ColgateMaxWhitePurpleReveal.jpg?v=1789382435","url":"https:\/\/ballyduffpharmacy.com\/products\/colgate-max-white-purple-reveal-toothpaste","provider":"Ballyduff Pharmacy","version":"1.0","type":"link"}