{"product_id":"pro-voke-touch-of-silver-intensive-brightening-shampoo-200ml","title":"PRO:VOKE Touch of Silver Intensive Brightening Shampoo 200ml","description":"\u003cp\u003ePRO:VOKE Touch of Silver Intensive Brightening Shampoo is a highly pigmented purple toning shampoo for blonde, platinum, white and grey hair. Its violet and blue pigments help neutralise unwanted yellow and orange brassy tones, while optical brightening ingredients enhance shine for cooler, brighter-looking hair.\u003c\/p\u003e\n\u003cp\u003eDesigned for intermittent use, this vegan shampoo helps maintain blonde and silver tones between salon visits. Brightening is visible from the first wash.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eCombines violet and blue toning pigments\u003c\/li\u003e\n\u003cli\u003eDesigned for blonde, platinum, white and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps restore a cooler, brighter-looking tone\u003c\/li\u003e\n\u003cli\u003eOptical brightening ingredients help enhance shine and radiance\u003c\/li\u003e\n\u003cli\u003eContains Acid Violet 43 and HC Blue No. 2\u003c\/li\u003e\n\u003cli\u003eIncludes conditioning Glyceryl Oleate and antioxidant Vitamin E\u003c\/li\u003e\n\u003cli\u003eVegan formula, intended for intermittent rather than everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAcid Violet 43: a violet pigment that helps counteract unwanted yellow tones in blonde, bleached, white and grey hair.\u003c\/li\u003e\n\u003cli\u003eHC Blue No. 2: a blue toning pigment that complements the violet pigment to help counter warmer yellow-orange tones.\u003c\/li\u003e\n\u003cli\u003eGlyceryl Oleate: a conditioning lipid that helps reduce an overly stripped feeling during cleansing.\u003c\/li\u003e\n\u003cli\u003eTocopherol (Vitamin E): an antioxidant included in the current retail formula.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10: a conditioning polymer that helps improve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, distributing evenly through the areas requiring toning. Leave for approximately 5 minutes, then rinse thoroughly. Retailer directions recommend using around twice per week rather than every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Purple and blue pigments can stain clothing and porous surfaces. Rinse splashes promptly. Do not use the intensive shampoo for two weeks after perming or colouring.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water\/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/p\u003e","brand":"PRO:VOKE","offers":[{"title":"Default Title","offer_id":58584505516376,"sku":"5012008719407","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6712\/6616\/files\/ProvokeIntensiveBrighteningShampoo.jpg?v=1790586032","url":"https:\/\/ballyduffpharmacy.com\/products\/pro-voke-touch-of-silver-intensive-brightening-shampoo-200ml","provider":"Ballyduff Pharmacy","version":"1.0","type":"link"}