Beauty of Joseon vs PURITO: Which Korean Skincare Brand Suits Your Skin?

Choosing between Beauty of Joseon and PURITO can be tricky when both brands offer gentle-looking formulas, lightweight textures and plenty of K-beauty appeal. But the better match may come down to what your skin actually needs. 

Beauty of Joseon vs PURITO is less about choosing a winning brand and more about comparing their approach, ingredients, textures and individual products.

Beauty of Joseon takes inspiration from traditional Korean beauty and Hanbang ingredients, while PURITO puts a strong focus on soothing, ingredient-conscious formulations. So which one makes more sense for your skin, routine and budget?

This guide compares two cleansing balms and two sunscreens from the brands to help you choose based on what matters most to you.

Beauty of Joseon vs PURITO at a Glance

Brand Philosophy: Hanbang-Inspired vs Ingredient-Focused

Beauty of Joseon takes inspiration from Hanbang, the traditional Korean herbal medicine tradition. Its approach combines Hanbang-inspired ingredients with modern skincare formulations, bringing traditional Korean beauty concepts into contemporary routines. Rice and ginseng are among the ingredients featured across its range.

PURITO takes a more ingredient-focused approach, with an emphasis on soothing and skin comfort. Centella asiatica is a key ingredient across several of its products, while selected formulas also feature ingredients such as panthenol and hyaluronic acid.

Cleansers Compared

Both brands offer cleansing balms that dissolve sunscreen, makeup and oil-based impurities. The key differences are their formulations and cleansing textures. 

Beauty of Joseon Radiance Cleansing Balm

Beauty of Joseon Radiance Cleansing Balm has a balm-to-oil texture that melts as it is massaged onto dry skin. Adding water emulsifies the formula, allowing it to be rinsed away.

It can be used as the first step of a double-cleansing routine, followed by a water-based cleanser. This makes it particularly useful in an evening routine when you need to remove sunscreen or makeup before cleansing the skin further.

The 100ml Radiance Cleansing Balm is currently €21 at Ballyduff Pharmacy.

PURITO From Green Avocado Cleansing Balm

PURITO From Green Avocado Cleansing Balm also melts into an oil when massaged onto dry skin and emulsifies with water for rinsing. It contains avocado oil alongside plant-derived ingredients and is formulated without synthetic fragrance.

PURITO states that the cleansing balm is suitable for dry, oily and combination skin. It can be used as part of a double-cleansing routine or as the only cleanser, depending on your routine and skin's needs.

At €12.50 for 100ml, it is currently less expensive than the Beauty of Joseon option.

The choice can then come down to which texture and formulation you prefer. 

Sun Protection Compared

Both brands offer SPF50+ PA++++ sunscreens, but the two products differ in texture, formulation and size. 

Beauty of Joseon Relief Sun Aqua-Fresh

Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ PA++++ has a lightweight, fluid texture designed for daily wear. The formula features rice-derived ingredients and panthenol and is intended to be used as the final step of a morning skincare routine.

Its fluid texture gives the sunscreen a lighter finish that can work well when layered with skincare or makeup. 

Beauty of Joseon recommends applying the sunscreen generously as the final step of your morning routine and reapplying as needed during extended periods of sun exposure.

The sunscreen comes in a 50ml size and is currently priced at €19.95 at Ballyduff Pharmacy.

PURITO Wonder Releaf Centella Daily Sun Lotion

PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+ PA++++ has a lotion-like texture and contains Centella asiatica alongside ingredients including hyaluronic acid.

PURITO describes the formula as lightweight and non-sticky and states that it is suitable for dry, oily, combination and sensitive skin. It is also fragrance-free and does not contain artificial fragrance or essential oils.

The product comes in a 60ml size and is currently priced at €19.95 at Ballyduff Pharmacy.

Price and Value for Irish Shoppers

Looking at price per 100ml gives a clearer comparison because the sunscreens come in different sizes.

The Beauty of Joseon Radiance Cleansing Balm works out at €21 per 100ml, compared with €12.50 per 100ml for PURITO From Green Avocado Cleansing Balm.

For sunscreen, the Beauty of Joseon Relief Sun Aqua-Fresh works out at €39.90 per 100ml, while the PURITO Wonder Releaf Centella Daily Sun Lotion works out at €33.25 per 100ml. Both are currently listed at €19.95, but PURITO contains 60ml compared with 50ml for Beauty of Joseon.

Prices can change, so check the current product listing before purchasing.

Which Brand May Suit Your Skin?

The right choice depends on which product characteristics matter most to you.

• Prefer Hanbang-inspired skincare? Beauty of Joseon may be worth exploring if traditional Korean-inspired ingredients are important to your skincare preferences.

• Prioritise soothing formulations? PURITO may be worth considering if ingredients such as Centella asiatica are a particular focus for you.

• Want a lower-priced cleansing balm? PURITO From Green Avocado Cleansing Balm is currently the less expensive of the two cleansing balms compared here.

• Have a sunscreen texture preference? Beauty of Joseon Relief Sun Aqua-Fresh has a fluid texture, while PURITO Wonder Releaf Centella Daily Sun Lotion has a lotion-like feel.

• Prefer flexibility? You can choose products from both brands based on individual product characteristics rather than following one range exclusively.

For a broader look at choosing Korean skincare based on ingredients and individual needs, read our guide to K-Pharmacy skincare.

Final Thoughts

Beauty of Joseon and PURITO offer different approaches to Korean skincare, but choosing between them does not have to mean choosing one brand for your entire routine.

Compare the individual products based on the formulation, texture, size and price that matter most to you.

Explore Ballyduff Pharmacy's Korean Skincare collection to compare Beauty of Joseon, PURITO and other K-beauty products available in Ireland.