Eyes

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Eye Makeup in Ireland

Frame and define your eyes with our eye makeup collection at Ballyduff Pharmacy. From volumising mascaras and precise eyeliners to versatile eyeshadow palettes, brow products and lashes, we bring together everything you need to create everyday looks and statement evening eyes. Whether you’re after a quick, natural definition or a full glam finish, you’ll find easy-to-use formulas at everyday pharmacy prices — all delivered to your door anywhere in Ireland.

Mascara

Mascara is the fastest way to open up and define the eyes. Choose a volumising formula for fuller, fluttery lashes, a lengthening mascara to add definition, or a waterproof option that holds up through long days and emotional moments. Curling and conditioning formulas help lift and care for your lashes while you wear them.

Eyeliner & Kohl

Eyeliner adds instant definition, from a soft, smudged look to a sharp, graphic flick. Liquid liners give precise, bold lines, pencil and kohl liners are perfect for smudging and tightlining, and gel liners offer long-lasting, buildable colour. Black is a timeless staple, while brown and coloured liners are a softer, more playful choice.

Eyeshadow & Palettes

Create endless looks with our eyeshadow palettes and singles. Neutral and nude palettes are ideal for everyday wear and easy blending, while shimmer shades and bolder colours let you build a standout evening eye. Look for blendable, pigmented formulas that layer well and stay put throughout the day.

Brows

Well-groomed brows help frame the whole face. Our brow products include pencils, powders and gels to fill, shape and set your brows in place. Define sparse areas with light, hair-like strokes and brush everything into place with a tinted or clear setting gel for a polished, natural finish.

Lashes & Eye Makeup Essentials

Complete your look with false lashes for special occasions, plus the tools and essentials that make application easier. A gentle eye makeup remover is a must for taking everything off at the end of the day, helping to keep the delicate eye area clean and comfortable.

Delivery Across Ireland

Order your eye makeup online and enjoy nationwide delivery across Ireland for just €5.95, with free delivery on orders over €70. Local customers can also take advantage of free click & collect and free local delivery, and every order includes a free sample so you can discover something new with each purchase.

Frequently Asked Questions

To prevent smudging, make sure the eye area is clean and oil-free before applying, and avoid heavy eye creams directly on the lash line. A waterproof or smudge-proof mascara can help on warm days or if you have oily lids, and letting each coat dry before applying the next will give a cleaner, longer-lasting finish.

As a guide, warm tones like bronze, copper and gold tend to flatter blue and grey eyes, purples and plums complement green and hazel eyes, and rich browns and golds enhance brown eyes. That said, neutral shades suit everyone, so feel free to experiment and find the colours you love most.

Beginners often find a pencil or kohl liner easiest to control. Start with small, light strokes along the lash line rather than one continuous line, then build up and smudge gently if you want a softer look. Once you’re comfortable, you can progress to gel or liquid liners for a more defined finish.

Use a gentle, dedicated eye makeup remover and avoid rubbing. Soak a cotton pad, hold it over closed eyes for a few seconds to dissolve the product, then wipe away softly. Fragrance-free, micellar-style removers are a good choice for sensitive eyes and contact lens wearers.

Start with clean, dry lids and use an eyeshadow primer to help colour stay vibrant and crease-free. Build eyeshadow in thin layers, set liner with a matching powder where possible, and choose long-wear or waterproof formulas for occasions when you need extra staying power.