Compare the shade name, number and colour guide on the pack with your current hair colour. Your starting shade and previous colouring can affect the result, so check the individual product details before choosing.
Results depend on the product, your natural hair colour, your hair’s condition and any previous colour treatments. Use the shade guide and instructions for the exact product rather than relying on the shade name alone.
Follow the allergy alert test instructions on your chosen hair colour before every application, even if you have used hair dye before. Read all pack warnings and follow the specified testing timeframe. Do not use the product if you experience a reaction.
Use the development time stated in the instructions supplied with your exact product. Timings and application methods can vary, so do not use instructions from a different hair colour or leave it on longer than directed.
Check the product’s suitability guidance for previously coloured, bleached or chemically treated hair. Previous treatments can affect the result. If you are unsure which shade or formula to choose, seek advice from a qualified hair colourist before applying.
