Joico Color Balance Purple Conditioner 250ml

A colour-correcting conditioner for blonde, highlighted, grey and lightened hair. Its violet pigments instantly neutralise unwanted yellow and warm tones, keeping blonde shades looking cooler and brighter between salon visits.

Alongside its toning action, the conditioner nourishes and protects the hair, helps detangle strands and improves smoothness and shine.

Key Benefits

• Neutralises unwanted yellow and warm tones in blonde hair
• Helps maintain a cooler, brighter blonde
• Suitable for natural, highlighted and colour-treated blonde hair
• Can also help refine unwanted warmth in grey and platinum hair
• Nourishes and protects the hair
• Provides an instant detangling effect
• Helps improve smoothness and shine
• Colour-balancing results can last through up to 12 washes when using the Color Balance system
• Hair is over 2× stronger against combing breakage when Color Balance Purple Shampoo and Conditioner are used together, compared with a non-conditioning shampoo on damaged hair
• Paraben-free

Key Technology

Joico Color Balance Purple uses violet pigments to counteract yellow tones. Purple sits opposite yellow in colour theory, so depositing violet pigments onto blonde hair helps visually neutralise unwanted brassiness and create a cooler-looking result.

The range also incorporates Joico's SmartRelease™ Technology, a liposome delivery system associated with ingredients such as keratin, arginine and rosehip oil to help strengthen and protect hair against the cumulative effects of everyday styling.

How to Use

After washing with Joico Color Balance Purple Shampoo, apply the conditioner evenly through the hair. Leave on for 1–3 minutes, then rinse thoroughly. Use 2–3 times per week to maintain cool blonde tones.

Because purple toning products deposit pigment, very light, porous or highly processed hair may take on a stronger violet tone. Adjust the frequency and contact time according to your hair's condition and desired result.

Suitable For

• Natural blonde hair
• Colour-treated blonde hair
• Highlighted or lightened hair
• Platinum blonde hair
• Grey or silver hair with unwanted yellow tones
• Blonde hair that develops warm or brassy tones between colour appointments

Pack Information

• Size: 250ml
• Product type: Purple toning conditioner
• Hair concern: Yellow and warm tones
• Recommended frequency: 2–3 times weekly
• Leave-in time: 1–3 minutes

Warnings

• For external use only.
• Avoid contact with the eyes. If contact occurs, rinse thoroughly with clean water.
• Purple pigments may temporarily stain hands, towels, clothing or porous bathroom surfaces — rinse spills promptly.
• Very light or porous hair can absorb more pigment; reduce the contact time or frequency if an overly violet tone develops.
• Discontinue use if significant scalp or skin irritation occurs.
• Keep out of reach of children.
• Check the current bottle for the latest ingredient and safety information, as professional hair-care formulations may be updated.

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