Blonde going brassy? This is your fix. Joico's Color Balance Purple Shampoo is loaded with violet pigments that instantly counteract yellow and warm tones, keeping blonde, highlighted, platinum and grey hair looking cooler and fresher for longer. It cleanses gently, boosts shine, controls static, and — with SmartRelease® Technology delivering Rosehip Oil, Arginine and Keratin — it looks after the health of your hair at the same time. Paraben-free and PETA Global Animal Test-Free certified.
Key Benefits
- Instantly neutralises unwanted yellow and warm tones in blonde, highlighted, platinum and grey hair
- Gently cleanses while helping maintain a cooler-looking blonde
- Helps boost shine and smoothness
- Helps control static
- Colour-balancing results can last through 12 washes*
- Features SmartRelease® Technology with Rosehip Oil, Arginine and Keratin
- Contains Green Tea Extract and UV absorbers to help combat fading and tonal change
- Paraben-free
- PETA Global Animal Test-Free certified
- Over 2× stronger hair when used with Joico Color Balance Purple Conditioner†
*Joico claim. †Based on combing breakage of damaged hair versus a non-conditioning shampoo.
Key Ingredients
- Violet Pigments (Blue 1, Ext. Violet 2) – attach to the hair to immediately counteract yellow tones and help maintain a cooler blonde appearance
- SmartRelease® Technology (Rosehip Oil, Arginine & Keratin) – helps strengthen and protect hair from the effects of daily styling
- Green Tea Extract – provides antioxidant support as part of the colour-protecting formula
- UV Absorbers – help combat colour fading and unwanted tonal changes
How to Use
Apply to wet hair and work into a lather. Leave on for 1–3 minutes, then rinse thoroughly.
Use 2–3 times per week, alternating with your regular shampoo. Follow with Joico Color Balance Purple Conditioner for best results.
This is a highly pigmented toning shampoo — the intensity of the cooling effect can vary according to application time and contact time.
Full Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide MIPA, Disodium Cocoamphodiacetate, Glycol Stearate, Sodium Chloride, Butyrospermum Parkii (Shea) Butter, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Cocos Nucifera (Coconut) Liquid Endosperm, Hydrolyzed Algin, Sea Water/Maris Aqua/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cetearyl Sulfate, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer, Dimethicone, Sodium Citrate, Citric Acid, PEG-4 Laurate, Disodium EDTA, Polyquaternium-7, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Linalool, Limonene, Fragrance/Parfum, Blue 1 (CI 42090), Ext. Violet 2 (CI 60730), Yellow 5 (CI 19140).