Home » L'Oréal Paris Casting Crème Gloss 316 Prune
L'Oreal Paris Casting Creme Gloss hair color packaging with a model image on a white background
Close-up of dark brown hair with '316 Prune' text overlay
L'Oréal Paris Casting Crème Gloss hair dye box in shade 316 Prune, featuring dark auburn hair imagery and pink branding on a white background.
Before and after hair color comparison showing dark brown hair on the left and a deep auburn/plum-brown hair color on the right, framed by a bright pink border with 'Before' and 'After' text.
L'Oréal Paris Casting Creme Gloss Hair Color box in shade 316 Prune, featuring a model with dark auburn hair on the front packaging.
L'Oreal Paris Casting Creme Gloss hair color packaging with a model image on a white background
Close-up of dark brown hair with '316 Prune' text overlay
L'Oréal Paris Casting Crème Gloss hair dye box in shade 316 Prune, featuring dark auburn hair imagery and pink branding on a white background.
Before and after hair color comparison showing dark brown hair on the left and a deep auburn/plum-brown hair color on the right, framed by a bright pink border with 'Before' and 'After' text.
L'Oréal Paris Casting Creme Gloss Hair Color box in shade 316 Prune, featuring a model with dark auburn hair on the front packaging.
L'Oréal Paris

L'Oréal Paris Casting Crème Gloss 316 Prune

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€11,50 EUR inc. VAT

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L'Oréal Paris Casting Crème Gloss 316 Prune is a rich plum-toned, semi-permanent hair colour designed to give hair vibrant colour with a high-gloss finish. The ammonia-free formula combines conditioning colour with a Glossing Mask containing 10% Glycolic Gloss Complex, helping leave hair visibly glossier, silkier and healthier-looking.

Key Benefits

  • Rich 316 Prune / Plum shade
  • Semi-permanent conditioning hair colour
  • No ammonia
  • Provides glossy colour for up to 32 washes
  • Helps cover first greys, particularly when grey hair is below 50%
  • Glossing Mask contains 10% Glycolic Gloss Complex
  • Leaves hair up to 3x glossier and 4x silkier, according to L'Oréal's current product claims
  • Suitable for all hair types and textures
  • Can be used on natural, coloured or highlighted hair
  • Quick and easy at-home application

Shade 316 Prune

316 Prune, also sold as 316 Plum, delivers a deep plum-purple-brown result with rich berry tones. As with any home hair colour, the finished shade will depend on your starting colour, previous colouring and hair condition.

What's Included

The kit contains the Colourant Cream, Developer Cream, a conditioning Glossing Mask and the accessories required for application. The current Glossing Mask contains glycolic acid alongside conditioning ingredients including sunflower seed oil, shea butter and honey.

How to Use

Always perform the required allergy alert test 48 hours before every use, even if you have coloured your hair previously. Put on the gloves, add the Colourant Cream to the Developer Cream and shake thoroughly. Apply according to the enclosed instructions, leave for the specified development time, then rinse and finish with the Glossing Mask.

Full Ingredient List

Colourant Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Oleic Acid, Oleyl Alcohol, Coco-Glucoside, 4-Amino-2-Hydroxytoluene, Toluene-2,5-Diamine, Ascorbic Acid, Sodium Metabisulfite, Thioglycerin, Mel / Honey, 2-Methyl-5-Hydroxyethylaminophenol, Xanthan Gum, Tetrasodium Glutamate Diacetate, Parfum / Fragrance.

Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.

Conditioner / Glossing Mask: Aqua / Water, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Cetyl Esters, Parfum / Fragrance, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Salicylic Acid, Mel / Honey, Benzyl Alcohol, Linalool, Benzyl Benzoate, Caprylyl Glycol, Tartaric Acid, Butyrospermum Parkii Butter / Shea Butter, Citronellol, Citric Acid, Coumarin, Glycolic Acid.

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