Home » L’Oréal Paris Elvive Colour Protect Shampoo 400ml
A bottle of L'Oréal Paris Elvive Colour Protect Shampoo in a vibrant magenta pink bottle with gold and white lettering, set against a plain white background.
Promotional graphic with the text 'TESTED AND PROVEN ON ALL HAIR TYPES' above four side-by-side hair results panels showing before/after views from the back on a person with red, dark curly, and light brown hair.
A square promotional graphic for a hair care product with a deep red background and glossy liquid imagery. White text reads 'SEALS CUTICLES,' 'REDUCES HAIR POROSITY,' and 'HELPS LOCK IN COLOUR FOR THE 40 WASHES.
Promotional graphic for a skincare product featuring a glossy pink/red transparent sphere on a bright magenta background, with white text reading 'FORMULA POWERED WITH', 'PROLONGS COLOUR VIBRANCY', '[PURE VITAMIN Cg+] + [UV FILTER]', and 'PROTECTS AGAINST UV AGGRESSIONS'.
L’Oréal Paris

L’Oréal Paris Elvive Colour Protect Shampoo 400ml

In stock
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€5,50 EUR inc. VAT

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L’Oréal Paris Elvive Colour Protect Shampoo is designed specifically for coloured and highlighted hair. It gently cleanses while helping protect colour intensity and maintain vibrant-looking shine.

The current formula features Pure Vitamin Cg (Ascorbyl Glucoside) alongside a UV filter, helping protect the appearance of colour-treated hair from external aggressors and premature fading. When used with the matching Colour Protect Conditioner, L’Oréal claims the routine helps maintain colour vibrancy for up to 40 washes.

Key Benefits

  • Designed for coloured and highlighted hair
  • Helps maintain colour vibrancy and protect against premature fading
  • Contains Pure Vitamin Cg and features a UV filter
  • Helps protect the appearance of colour-treated hair from external aggressors
  • Gently cleanses the scalp and hair
  • Contains conditioning Dimethicone and Amodimethicone
  • Helps leave hair feeling soft and manageable
  • Enhances healthy-looking shine
  • Suitable for regular use
  • L’Oréal claims up to 40 washes of colour vibrancy when used with the matching Colour Protect Conditioner

Key Ingredients

  • Ascorbyl Glucoside (Pure Vitamin Cg): a stable vitamin C derivative and antioxidant included to support radiant, healthy-looking colour-treated hair.
  • Ethylhexyl Salicylate: a UV-filtering ingredient that contributes to the formula’s colour-protection approach.
  • Dimethicone and Amodimethicone: conditioning silicones that help smooth the hair fibre, improve softness and enhance shine.
  • Guar Hydroxypropyltrimonium Chloride: a conditioning polymer that helps improve detangling and manageability.
  • Salicylic Acid: included within the cleansing formula to help support removal of impurities and buildup.

How to Use

Apply to wet hair, gently massage into the scalp and lengths until a lather forms, then rinse thoroughly. Repeat if required.

For a complete colour-care routine, follow with L’Oréal Elvive Colour Protect Conditioner, concentrating the conditioner through the mid-lengths and ends.

Ingredients

Aqua / Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Parfum / Fragrance, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, Coco-Betaine, Ascorbyl Glucoside, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Steareth-6, Phenoxyethanol, Acetic Acid, PEG-100 Stearate, Ethylhexyl Salicylate, Trideceth-10, Trideceth-3, Salicylic Acid, Limonene, Fumaric Acid, Linalool, Amodimethicone, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal.

Size: 400ml

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