A caring shampoo formulated for coloured and highlighted hair. Powered with Pure Vitamin Cg and UV filters, it gently cleanses while helping protect colour from fading and external aggressors. Used with the matching conditioner, the range is designed to maintain intense colour vibrancy for up to 40 washes, leaving hair looking healthy, radiant and full of shine. The generous 1 litre XXL bottle suits regular use.
Key Benefits
- Specially formulated for coloured and highlighted hair
- Helps maintain colour intensity and vibrancy
- Up to 40 washes of colour vibrancy when used with the matching conditioner
- Powered with Pure Vitamin Cg
- Contains UV-filtering ingredients
- Helps protect colour from UV aggressors
- Gently cleanses the hair and scalp
- Leaves hair looking healthier and more radiant
- Helps improve softness, smoothness and shine
- Suitable for straight, wavy, curly and coily hair
- Suitable for regular use
- Generous XXL family-size bottle
- Size: 1L
Key Ingredients
- Pure Vitamin Cg (Ascorbyl Glucoside) – a stable vitamin C derivative in the Colour Protect formula that supports the range's colour-protection and radiance benefits.
- Ethylhexyl Salicylate – a UV-filtering ingredient that complements the formula's protection against UV aggressors.
- Dimethicone & Amodimethicone – conditioning silicones that smooth the hair fibre, improve manageability and give a softer, shinier finish.
- Guar Hydroxypropyltrimonium Chloride – a conditioning ingredient that improves softness and detangling after cleansing.
How to Use
- Apply to wet hair.
- Massage gently into the scalp and through the hair until a lather forms.
- Rinse thoroughly.
Follow with Elvive Colour Protect Conditioner for the complete colour-care routine. In case of contact with the eyes, rinse immediately and thoroughly with water.
Full Ingredient List
Aqua / Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Parfum / Fragrance, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, Coco-Betaine, Ascorbyl Glucoside, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Steareth-6, Phenoxyethanol, Acetic Acid, PEG-100 Stearate, Ethylhexyl Salicylate, Trideceth-10, Trideceth-3, Salicylic Acid, Limonene, Fumaric Acid, Linalool, Amodimethicone, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal.