A hydrating and protective shampoo specifically formulated for colour-treated hair. It gently cleanses the scalp and hair while helping maintain colour vibrancy, softness and shine.
The formula combines milk proteins, hydrolysed wheat proteins and milk_shake's Integrity 41 complex, which contains antioxidant-rich sunflower seed extract. Together, these ingredients help condition the hair, support the hair structure and protect colour from environmental factors that can contribute to fading.
Key Benefits
- Specifically designed for colour-treated hair
- Helps maintain colour vibrancy and intensity
- Gently cleanses without leaving hair feeling heavy
- Helps protect against colour fading
- Hydrates and conditions the hair
- Helps leave hair feeling softer, smoother and more manageable
- Contains nourishing milk proteins
- Contains hydrolysed wheat protein
- Enriched with antioxidant-rich Integrity 41® sunflower seed extract
- Contains a Vitamin E derivative
- Suitable for regular or everyday use
Key Ingredients
- Milk Proteins help condition colour-treated hair and improve softness and manageability.
- Integrity 41® is milk_shake's sunflower seed extract complex, naturally rich in antioxidant polyphenols. It is included to help protect colour stability and defend hair against oxidative environmental stress.
- Hydrolysed Wheat Protein helps condition and support the structure of the hair.
- Tocopheryl Acetate (Vitamin E) provides antioxidant and conditioning benefits.
How to Use
Apply to damp hair and massage gently through the scalp and lengths until a lather forms. Rinse thoroughly with water. Repeat if necessary. Follow with a suitable milk_shake conditioner or treatment; for a complete colour-care routine, the brand recommends pairing with Colour Maintainer Conditioner.
Ingredients
Aqua (Water), Sodium Myreth Sulfate, Ammonium Lauryl Sulfate, Sodium Chloride, Disodium Cocoamphodiacetate, Sodium Laureth Sulfate, Glycol Distearate, Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein, Helianthus Annuus (Sunflower) Seed Extract, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Cocamide MEA, Laureth-10, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance), Citric Acid, Butylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Benzoic Acid.
milk_shake also markets a newer sulfate-free formulation in some markets. Always use the ingredient declaration on the bottle being sold as the definitive list.
Suitable For
Ideal for colour-treated, dyed and highlighted hair, particularly when the aim is to maintain colour vibrancy while keeping hair hydrated, smooth and manageable.
Pack Information
- Size: 300ml
- Product type: Colour-protecting shampoo
- Hair type: Colour-treated hair
- Key actives: Milk proteins, wheat proteins, Integrity 41® and Vitamin E derivative
- Country of origin: Italy
Warnings
For external use only. Avoid direct contact with the eyes; if contact occurs, rinse thoroughly with clean water. Discontinue use if persistent scalp or skin irritation develops.
The verified Irish formulation contains milk and wheat-derived proteins, fragrance, methylchloroisothiazolinone and methylisothiazolinone, which may be relevant for individuals with specific sensitivities. Always check the current bottle for the latest ingredients and directions, as formulations can change.