Home » PRO:VOKE Touch of Silver Intensive Brightening Shampoo 200ml
A bottle of Provoke Touch of Silver Intensive Brightening Shampoo in 'The Original Purple' shade, 200ml, on a plain white background.
A bottle of Provoke Purple Intensive Brightening Hair Color shown from the back, featuring a dark purple bottle and cap with a white label containing text and barcodes.
Before and after comparison of blonde hair, showing a lighter, cleaner blonde result after one wash. The image features purple and white graphic overlays with the text 'RESULTS IN 1 WASH', 'BEFORE', and 'AFTER'.
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PRO:VOKE

PRO:VOKE Touch of Silver Intensive Brightening Shampoo 200ml

In stock
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€5,99 EUR inc. VAT

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PRO:VOKE Touch of Silver Intensive Brightening Shampoo is a highly pigmented purple toning shampoo for blonde, platinum, white and grey hair. Its violet and blue pigments help neutralise unwanted yellow and orange brassy tones, while optical brightening ingredients enhance shine for cooler, brighter-looking hair.

Designed for intermittent use, this vegan shampoo helps maintain blonde and silver tones between salon visits. Brightening is visible from the first wash.

Key Benefits

  • Helps neutralise unwanted yellow and brassy tones
  • Combines violet and blue toning pigments
  • Designed for blonde, platinum, white and grey hair
  • Helps restore a cooler, brighter-looking tone
  • Optical brightening ingredients help enhance shine and radiance
  • Contains Acid Violet 43 and HC Blue No. 2
  • Includes conditioning Glyceryl Oleate and antioxidant Vitamin E
  • Vegan formula, intended for intermittent rather than everyday use

Key Ingredients

  • Acid Violet 43: a violet pigment that helps counteract unwanted yellow tones in blonde, bleached, white and grey hair.
  • HC Blue No. 2: a blue toning pigment that complements the violet pigment to help counter warmer yellow-orange tones.
  • Glyceryl Oleate: a conditioning lipid that helps reduce an overly stripped feeling during cleansing.
  • Tocopherol (Vitamin E): an antioxidant included in the current retail formula.
  • Polyquaternium-10: a conditioning polymer that helps improve softness and manageability.

How to Use

Massage into wet hair, distributing evenly through the areas requiring toning. Leave for approximately 5 minutes, then rinse thoroughly. Retailer directions recommend using around twice per week rather than every day.

Important: Purple and blue pigments can stain clothing and porous surfaces. Rinse splashes promptly. Do not use the intensive shampoo for two weeks after perming or colouring.

Ingredients

Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2.

Size: 200ml

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