PRO:VOKE Touch of Silver Keep It Bright Colour Care Shampoo is an everyday colour-maintenance shampoo designed to keep blonde, platinum, white and grey hair looking fresh, bright and glossy between toning treatments.
Formulated with antioxidants and optical brighteners, it gently cleanses while helping protect colour against environmental pollution and dullness. It is suitable for every wash between toning treatments and works well alongside the Touch of Silver toning range.
Key Benefits
- Helps keep colour looking bright between toning treatments
- Contains optical brighteners to enhance shine
- Formulated with antioxidants to help protect against environmental pollution
- Helps prevent colour from looking dull and lacklustre
- Leaves hair feeling fresh and rejuvenated
- Contains conditioning Pro-Vitamin B5 (Panthenol)
- Enriched with Green Tea Extract
- Suitable for use every wash between toning treatments
- Ideal as a maintenance shampoo alongside the Touch of Silver toning range
Key Ingredients
- Green Tea Leaf Extract – An antioxidant botanical extract that helps support the formula's protection against environmental stressors.
- Optical Brighteners – Help enhance the way light reflects from the hair, promoting a brighter, more radiant appearance.
- Panthenol (Pro-Vitamin B5) – A conditioning ingredient that helps improve softness and manageability.
- Glycerin – A humectant that helps attract moisture and support a comfortable hair feel.
- Acid Violet 43 – A violet colourant included in the formulation. This Colour Care Shampoo is intended primarily for regular colour maintenance rather than the more intensive brass-neutralising action of PRO:VOKE's dedicated Brightening Purple Shampoo.
How to Use
Apply to wet hair and massage through the scalp and lengths to create a lather. Rinse thoroughly and follow with conditioner.
Full Ingredient List
Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Acrylates Copolymer, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Camellia Sinensis (Green Tea) Leaf Extract, Disodium Distyrylbiphenyl Disulfonate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance), Glycerin, Sodium Chloride, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Sodium Hydroxide, Butylene Glycol, Disodium EDTA, Panthenol, Coconut Acid, Butylphenyl Methylpropional, Linalool, Acid Violet 43.