E45 Hydrating Lotion

A lightweight, fast-absorbing moisturiser that locks in moisture for up to 24 hours and helps restore the skin's natural barrier. Fragrance-free and gentle enough for sensitive skin, eczema, dermatitis, and psoriasis — suitable for daily use on face and body.

✓ Up to 24-Hour Hydration   ✓ Fragrance-Free   ✓ Suitable for Eczema, Dermatitis & Psoriasis   ✓ Helps Restore Skin's Natural Barrier   ✓ Non-Greasy, Fast-Absorbing

Key Benefits

• Locks in moisture for up to 24 hours — not just immediate surface relief
• Helps restore and maintain the skin's natural moisture barrier over time
• Fragrance-free, formulated to minimise irritation risk
• Lightweight, non-greasy texture — absorbs quickly, comfortable for daily use
• Suitable for sensitive skin, eczema, dermatitis, and psoriasis
• Suitable for use on face and body

Why the Skin Barrier Matters

Dry, irritated skin is often a sign that the skin's natural protective barrier has been compromised — allowing moisture to escape and making skin more vulnerable to irritants. E45 Hydrating Lotion helps support this barrier consistently, which is particularly relevant for anyone whose skin is exposed to frequent washing, central heating, or cold weather.

How to Use

1. Apply to clean, dry skin.
2. Massage gently until fully absorbed.
3. Use daily, or as often as needed, to maintain hydration throughout the day.
4. For best results, apply after washing hands or showering to replenish moisture lost during cleansing.

Who Can Use It?

Suitable for adults and the wider family with dry or sensitive skin, including those managing eczema, dermatitis, or psoriasis. Speak to your pharmacist if:

• Skin symptoms are severe, widespread, or not improving with regular use
• You notice signs of infection (increased redness, warmth, swelling, or weeping)
• You experience any irritation or sensitivity after use

Pharmacist's Note

What I like about this one is the focus on the skin barrier, not just surface hydration. A lot of dry skin complaints — especially in people who wash their hands a lot for work, or anyone dealing with eczema — come down to a damaged moisture barrier rather than just 'dry skin' in the simple sense. Using a fragrance-free lotion like this consistently, ideally straight after washing or showering, makes a genuine difference over time rather than just providing short-term relief.

— Anne Harty, Ballyduff Pharmacy

Ingredients

Aqua, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, Sodium Cetearyl Sulfate, Carbomer, Methylparaben, Propylparaben, Sodium Hydroxide

BallyDuff Pharmacy makes delivery simple, fast, and great value—so you can get what you need without the hassle. Enjoy Free Local Delivery for nearby customers, plus Nationwide Delivery for just €5.95 anywhere in Ireland. And to make every order a little better, we include a free sample with every purchase. With BallyDuff Pharmacy, you get trusted service, fair pricing, and thoughtful extras—every time you shop.