E45 Skincare

E45 cream is a clinically proven emollient moisturiser used to treat and soothe dry, itchy, and sensitive skin conditions including eczema, psoriasis, ichthyosis, and dermatitis. It can also be used as a general moisturiser for dry skin caused by environmental factors or frequent handwashing.

Yes. E45 cream and many products in the range are suitable for use on babies and children, including newborns. They are fragrance-free and dermatologically tested, making them gentle enough for delicate skin. Always follow the product instructions and consult your pharmacist or GP if your child has a diagnosed skin condition.

Yes. E45 is one of the most widely recommended emollients for eczema. Regular use helps maintain the skin’s moisture barrier, reducing dryness, itching, and flare-ups. E45 Itch Relief Cream is specifically formulated to provide fast relief from itching associated with eczema and other dry skin conditions. For persistent or severe eczema, speak to your GP or pharmacist.

E45 cream can be applied as often as needed, including several times a day. For best results with dry or eczema-prone skin, apply generously after bathing while the skin is still slightly damp to lock in moisture. Regular, consistent use gives the best long-term results.

Yes. E45 cream and most products in the core range are fragrance-free and lanolin-free, making them suitable for very sensitive skin and those prone to allergic reactions. Always check the individual product label if you have specific ingredient concerns.