E45 Moisturising Lotion 500ml

A gentle, fragrance-free lotion that hydrates, soothes, and protects dry and sensitive skin for the whole family, from babies aged 3 months and up. Dermatologically tested and suitable for daily use on skin prone to eczema, dermatitis, or psoriasis.

✓ Dermatologically Tested   ✓ Fragrance-Free   ✓ Suitable for Babies 3 Months+   ✓ Eczema, Dermatitis & Psoriasis Friendly   ✓ Non-Greasy Formula

Key Benefits

• Deeply hydrating — restores moisture and helps prevent dry or cracked skin
• Soothes and relieves the discomfort of dry, tight, and itchy skin
• Light, fast-absorbing texture — no oily residue, comfortable for daily use on face and body
• Free from fragrances, preservatives, and colours — well tolerated even on babies' skin
• Suitable for the whole family: babies (3 months+), children, and adults

How to Use

1. Apply liberally to clean, dry skin as often as needed throughout the day.
2. Massage gently until fully absorbed.
3. For best results, apply after bathing or showering while skin is still slightly damp — this helps lock in moisture.
4. For babies and children over 3 months: apply in the same way, using a smaller amount as needed.

Who Can Use E45?

Suitable for the whole family — babies aged 3 months and over, children, and adults. Speak to your pharmacist if:

• Symptoms of eczema, dermatitis, or psoriasis are severe, widespread, or not improving
• Skin shows signs of infection (increased redness, warmth, swelling, or weeping)
• You notice any irritation or sensitivity reaction after use

Pharmacist's Note

E45 is one of the most reliable everyday moisturisers we recommend, particularly for families managing eczema or generally dry, sensitive skin. Because it's fragrance-free and free from preservatives and colours, it tends to be very well tolerated, even on babies' skin. The key with any emollient like this is consistency — applying regularly, ideally just after a bath or shower while the skin is still a little damp, makes a real difference to how well it locks in moisture. Anne Harty, Ballyduff Pharmacy

Ingredients
Aqua, petrolatum, isopropyl palmitate, paraffinum liquidum, glyceryl stearate, ceteth-20, hypoallergenic anhydrous lanolin (Medilan®), phenoxyethanol, methylparaben, hydroxyethylcellulose, carbomer, propylparaben, sodium hydroxide, BHT.

Frequently Asked Questions

Can babies use E45 Moisturising Lotion?
Yes — safe for babies and children over 3 months.

Is it suitable for eczema and psoriasis?
Yes. If symptoms are severe or not improving, speak to your pharmacist or GP.

Does it contain fragrance?
No — it's also free from preservatives and colours, making it suitable for sensitive skin.

Can I use it on my face?
Yes, suitable for both face and body.

Will it leave a greasy residue?
No — the light texture absorbs quickly without any oily residue.

How often can I use it?
As often as needed throughout the day. Suitable for daily, ongoing use.

BallyDuff Pharmacy makes delivery simple, fast, and great value—so you can get what you need without the hassle. Enjoy Free Local Delivery for nearby customers, plus Nationwide Delivery for just €5.95 anywhere in Ireland. And to make every order a little better, we include a free sample with every purchase. With BallyDuff Pharmacy, you get trusted service, fair pricing, and thoughtful extras—every time you shop.